Global Brands Matter

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New: BrandZ Top 100 Global Brands for 2019

Eric Clark

Each year in June, I anxiously await BrandZ’s new Top 100 Global Brands report. It’s always a fascinating read and they continue to offer significant proof that BRANDS MATTER. We know this intuitively but the proof-factor offers some great insights into THE WHY.

Here’s the full report: https://brandz.com/admin/uploads/files/BZ_Global_2019_WPP.pdf

In a consumerism-based global economy, it’s only natural that the most relevant and innovative brands that build trust and loyalty with consumers get more market share, have higher revenue growth and generate more cash. Those factors are highly correlated to attractive shareholder returns. Here’s the proof:

Top brands:

  1. Amazon - no surprise there

  2. Apple

  3. Google

  4. Microsoft - making large year-over-year gains

  5. Visa - strong gains as well

  6. Facebook - losing a little altitude on privacy issues

  7. Alibaba - strong YOY gains again

  8. TenCent - lost some steam but I’ll bet they regain it by next year

  9. McDonalds - continues to chug along

  10. AT&T - this one surprises me - AT&T in my book is losing appeal and relevancy across their core markets

  11. Verizon - Decent YOY gains with the best network in the U.S.

  12. Mastercard - Terrific gains YOY and that should continue

  13. IBM - continues to struggle - lets see if the RedHat acquisition helps next year

  14. Coke - Steady-eddy brand, global in scope, diversifying away from sugar-soda

  15. Marlboro - no one should be surprised this category is losing relevancy

  16. SAP - a sleeper in tech but a dominant brand around the world in tech

  17. Disney - Look for even better gains next year as Disney+ goes live in November

  18. UPS - all the logistics and freight brands are struggling in a slower economy with Amazon doing more and more of its own deliveries

  19. Home Depot - Still a dominant brand in the key home improvement category

  20. Xfinity - Without our high speed internet line, we are nothing!

  21. Nike - I look for even more gains next year - a key dominant brand

  22. Louis Vitton - Key luxury brand resonating with global consumers

  23. Wells Fargo - struggling mightily

  24. Starbucks - another steady-eddy brand that’s actually resonating in China

  25. T-Mobile - the growth play in telecom and 5G, waiting for Sprint deal to be approved

Here’s some of the biggest risers, those tend to be stellar performers in the stock market