Eric M. Clark
Brand Strategist, Consumer Spending Expert and Portfolio Manager
I have 30 years of investment experience, a passion for the consumer and consumer spending trends, and identifying the most relevant blue chip brands serving U.S. and global consumers. It’s ironic how little attention is paid to a theme that accounts for 60% of world GDP. I am only one of a handful of dedicated investors tracking a total addressable market opportunity worth $50+ trillion each year. Investing in the most disruptive, most innovative brands has historically added significant value to a portfolio. Why? These are industry leaders dedicated to an enormous theme, consumer spending, and as their lead grows over peers, the economic moat grows taller and wider.
This knowledge led me to create the Alpha Brands suite of investments powered by an innovative Index called the Alpha Brands Consumer Spending Index. The Alpha Brands suite of investments, is designed to identify & invest in today and tomorrow’s most relevant & valuable brands.
Ironically, most traditional financial analysts do not understand the brand and its true value as part of the total market cap making brands and intangible assets an under-followed universe of companies.
Brand Strategy
Advisors
I work with large Financial Advisor teams who understand the importance of building their brand and how it can be used in competitive situations. I also work with their largest clients who are business owners themselves. Advisors should consider me to be their outsourced-Brand Strategist. Can you imagine the competitive advantage an Advisor has when the team has an army of experts at their disposal to help clients survive and thrive in a competitive marketplace? If you are an Advisor to business owners, let’s figure out together how we can drive more success for these important clients. Nothing builds an economic moat & referral network like high customer loyalty and satisfaction ratings. My services are free because my passion for helping Advisors is high.
Global Brands Matter.
“The key takeaways for brand owners and brand marketers are: companies that invest in building valuable brands grow their topline faster; and organic top-line growth is the greatest determinant of total shareholder return”