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Billions of people SPENDING Trillions = OPPORTUNITY

The U.S. economy is the largest consumer-driven economy in the world with an estimated $13 trillion in yearly consumption capacity. ($18 trillion economy, 72% consumption in 2018 estimate). Household consumption accounts for roughly 60% of the roughly $74 trillion in global GDP. The leading business to consumer brands benefit from persistent consumer spending. The leading business to business brands that are vital to the consumption supply chain benefit from continued business investment. Together, the most valuable B2C and B2B brands offer a dedicated allocation to the single largest driver of the global economy. The combination of traditional retail and e-commerce growth offers investors an enormous long-term investment opportunity.

 
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E-Commerce continues to grow fast and offers the strongest growth opportunity outside the U.S.

Source: Data as of 12/31/2019. Global Ecommerce 2019 & O’Shares. The above chart is for informational purposes only, includes the estimated growth of a certain sector. It is impossible to predict future growth and actual results may vary.

Source: Data as of 12/31/2019. Global Ecommerce 2019 & O’Shares.
The above chart is for informational purposes only, includes the estimated growth of a certain sector. It is impossible to predict future growth and actual results may vary.

Source: Data as of 12/31/2019. Global Ecommerce 2019 & O’Shares. The above chart is for informational purposes only, includes the estimated growth of a certain sector. It is impossible to predict future growth and actual results may vary.

Source: Data as of 12/31/2019. Global Ecommerce 2019 & O’Shares.
The above chart is for informational purposes only, includes the estimated growth of a certain sector. It is impossible to predict future growth and actual results may vary.

 

Plus…

The largest transfer of wealth in history has just begun.
$30-$40 trillion is passing down to younger generations from older ones.

Historically, more money in your pocket means more spending.

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Plus…

Third party validation from top consulting firms like BrandZ:

Plus…

Additional validation from the Alpha Brands Consumer Spending Index

Note: This is a look-back of the Brands Index since inception 2005 and offers a hypothetical view. Real-time tracking began 9/8/2016.

 
Source: Accuvest

Source: Accuvest

Plus…

Confirmation from S&P Indices: Consumer sectors since inception 1989

Consumer Discretionary Index and Consumer Staples Index by S&P: 12/16/1998 to 9/30/2020—just over 20 years of data is a decent period of time to assess the importance of top consumer stocks as a core equity holding.

If you dedicate to a theme that wins more often than loses and is a primary driver of the world’s largest economy, in theory it should add value to your portfolio. Here’s the proof.

If you dedicate to a theme that wins more often than loses and is a primary driver of the world’s largest economy, in theory it should add value to your portfolio. Here’s the proof.