1. Is the bulk of your AUM fee-based? *

Yes

No

2. Is AUM & revenue growth a key priority or has growth been primarily re-active? *

Yes

No

Proactive growth goes in spurts typically

3. Do your best clients tell your story to others the way you want them to? *

Yes

No

I'm not sure how clients would tell my story

4. Do you communicate with "priority clients" regularly about what you can improve? People avoid conflict at all costs so a proactive approach can be a great opportunity to build deeper ties. *

Yes

No

It's not been a part of our client service process thus far

5. Do your best clients absolutely know how important referrals are to you & exactly what type of client you are focused on? Make it easy for clients and they will make more referrals. Be a referral source for clients too. *

Yes

No

6. Do your best clients know exactly what you stand for aka what your brand means, what your value proposition & differentiation is? This should all be spelled out on website, in brochures,etc. Make sure all communication materials have the same look & design. *

Yes

No

Probably not as well is they should

7. Are you considered to be a "thought leader" in your area of focus or industry? It's not who you know, it's who knows you. Consider building a library of content that builds credibility - book, local seminars, media appearances, blogs, podcasts, social media, market or idea newsletters. *

Yes

No

I'm not sure but have an interest in understanding what that could look like

8. Would you consider yourself a Advice "generalist" or "specialist" *

Generalist

Specialist

9. Would you consider your overall client service & communications strategy proactive & scheduled or reactive and infrequent? *

Proactive & with scheduled intervals

Reactive & infrequent

It varies by client size & importance by design

10. Do you manage investment portfolios for clients or do you outsource to others including the firms discretionary models? *

Primarily proprietary offerings

Proprietary to the firms clients but not generally managed by me/us

I/we tend to offer broad market solutions and capital markets are not our primary expertise

11. Do you provide well-researched access to a host of "experts" across typical wealth management categories in a concierge type service? Investors cite strong frequency of communication & value-added services as top reasons for loyalty. *

Yes

No

Not generally but I'd love to discuss creating a unique flywheel for clients

12. Does the Advice team include front-facing male & female Advisors? *

Yes

No

13. Do the products/services you provide allow you to charge a premium to the industry standard? It's vital that you believe you are driving real value to clients/prospects *

Yes

No

14. Have you built a trusted relationship with your best clients kids and/or other family members to keep the assets captive long-term? Statistics show 80% of Advisors do NOT hold the assets when family wealth passes down to heirs. *

Yes

No

Not on a wholesale basis but in selective instances

15. Have you created the client/prospect "roadmap" and communication model based on how they want/need to receive information? Use as many metaphors as possible, most investors need examples they can understand. *

Yes

I'm somewhat limited with how I can communicate with clients

16. Would you consider yourself/team to be a "customer obsessed culture" where constant upgrades for consumers is the goal? Make it personal & high touch. *

Yes

No

The customer matters but we could always do better where service & innovation is concerned

17. Would you consider your product/service offerings "highly differentiated" versus industry peers? Competition is stiff, differentiated models with high personality fits offer strong loyalty & pricing power. *

Yes

No

18. Do you and/or the team have a constant networking focus for target marketing? Make more friends, join more groups, be a volunteer for themes you are passionate about. *

I/we are consistently networking & trying to meet new potential clients & expand to new target markets

Not really, the approach is more reactive than proactive

It happens but not with enough consistency

19. If you had to guess, what is holding you back the most from raising more assets, doing more production, making more money? Choose all that apply *

Lack of motivation and/or drive

Not enough team members to accomplish all the goals

Haven't built the correct marketing mousetrap yet

Competition for the appropriate prospects too difficult

My/our message doesn't seem to be resonating enough to generate interest in conversations

Haven't identified the target prospect in a very granular way which makes it harder to build a plan

Other (please specify)

Name *

First Name

Last Name